About us
Niclas Hoffmann. Owner of the GEO agency GEO Tracking AI.
GEO Tracking AI is not a reseller of someone else’s software and not a marketing collective. It is the GEO agency of HVNH AI from Neunkirchen in the Siegerland – built and run by one person who measures himself, explains himself and stands for the result himself.
Niclas Hoffmann
Owner and founder · GEO Tracking AI, a product of HVNH AI
Neunkirchen, Siegerland (Germany) · works nationwide
Why I do this
I started at 19 with chatbots for customer communication and built AI agents for medium-sized companies from that. In the conversations with owners one question came up more and more often: “Does the AI even know us?” Nobody could answer it with a number – neither the companies nor their agencies.
So in February 2026 I built a measurement system myself: real customer questions, without the company name, asked weekly to ChatGPT, Gemini, Perplexity and Grok, every answer stored. 38,917 answers later the picture is clear – most companies do not appear, and hardly anyone notices.
The agency exists because a number alone does not help. Someone has to do the work: clear the technology, write the content, build the website, measure again. That is what I do, together with the tools I built for it.
“I do not promise a placement. Nobody can, because the models decide for themselves. I promise a measurement before and after – and the work in between.”
Milestones
At 19
Two companies founded
Start into self-employment with chatbots for customer communication.
HVNH AI
From chatbots to AI agents
Individual AI agents and automation for medium-sized businesses, clients across Germany.
February 2026
AI speaker at IHK Siegen · first measurements
First talk at the Siegen Chamber of Commerce with over 100 participants; at the same time the measurement system of GEO Tracking AI starts collecting data.
June 2026
Selected talent of the Volksbank in Südwestfalen
Sponsorship award for young entrepreneurs from the region.
Autumn 2026
Talk series on AI visibility · US tour
Three online talks at IHK Siegen on how AI decides whom it recommends; in parallel a tour through the US tech scene with SF Tech Week and LA Tech Week.
Talks
Niclas Hoffmann speaks at chambers of commerce, startup hubs and company events about visibility in AI answers – with real measurements from the audience’s industry. Attendance is free.
3 November 2026 · IHK Siegen
Wie eine KI entscheidet, wen sie empfiehlt
1 December 2026 · IHK Siegen
KI-Empfehlungen verstehen: Von Trust-Signalen bis zur Kundengewinnung
20 January 2027 · IHK Siegen
KI und regionale Sichtbarkeit: Wie lokale Unternehmen profitieren
In the press
Independent reporting on Niclas Hoffmann and HVNH AI. We link the articles; the wording is the journalists’.
Siegener Zeitung
Der 19-jährige Chatbot-Pionier Niclas Hoffmann revolutioniert die Kundenkommunikation
Siegener Zeitung
Aus Siegen in die Zukunft: Wie Niclas Hoffmann mit KI Unternehmen verändert
Radio Siegen
19-jähriger aus Eisern führt KI-Unternehmen
United Networker
20-jähriger entwickelt KI für den Mittelstand und wird IHK Speaker
wirSiegen
Volksbank ehrt Talente aus Kreuztal und Neunkirchen mit Förderpreis
Startup Valley
HVNH AI — Unternehmen Prozesse effizient automatisieren
What the agency measures with
38,917
AI answers collected
since February 2026, each stored and traceable
4,781
real customer questions
the way someone looking for a provider asks – without the company name
4
AI systems
ChatGPT, Gemini, Perplexity and Grok, measured weekly
How we measure – the method in detail
Figures as of 15/09/2026, from our own database.