The second question in every conversation
Measure yourself – or let us do it?
Both are available from us, and we honestly recommend one or the other depending on who is asking. Here is the guide we use in the conversation.
If you have your own marketing team, want to implement yourself and only need the numbers: take the measurement system and do it yourself. If you have no time, no team or simply want the result: take the agency. Nobody is talked into anything – the tool exists precisely so that we do not have to.
Same system, your hands
Do it yourself: the measurement system
- You set up questions and competitors yourself
- Weekly measurement in four AI systems, evaluation in your own dashboard
- Export as CSV or PDF, history over time
- For teams that handle the implementation in-house anyway
Same system, our hands
Let us do it: the agency
- We develop the questions with you and measure
- We explain what is behind the numbers – without jargon
- We implement: building blocks, reworking or a new website
- We measure again and, if wanted, keep going with hosting and monthly reports
What is the difference in practice?
| Measure yourself | Let us do it | |
|---|---|---|
| What do you need? | Someone who sets up questions, reads results and derives measures. | One hour for the first call and someone who answers technical questions. |
| What do you get? | Numbers, history, competitor comparison – in a dashboard. | Numbers plus explanation plus implementation plus follow-up measurement. |
| Who implements? | Your team or your agency. | We do – or we deliver building blocks your agency installs. |
| Who explains the numbers? | The dashboard and our documentation. | A person you can call. |
| Fits when | You have a marketing team and want control. | You want the result and not another tool to operate. |
The honest note
Whoever wants to do it themselves should get the tool. We do not lose an order that way – we gain a user who knows how the measurement works. And when the team no longer has time, the switch to the agency is one call away.
The same measurement
Agency and tool use the same system: the same four AI systems, the same way of asking, the same counting. Nobody gets a better or worse number depending on the way chosen.
Switching is possible
Start with the tool and hand over later – or start with the analysis and take over the tool afterwards. Both directions work; the questions and the history come along.
What we do not do
We do not talk anyone into the agency who is well served with the tool. And we do not sell the tool to anyone who has nobody to operate it. Both would end in a cancellation – and a bad reference.
Questions about the decision
Do I get the same numbers with the tool as with the agency?
Yes. Agency and measurement system use the same method: four AI systems, the same way of asking without the company name, the same counting. The difference is who does the work around the number.
Can I start with the tool and switch later?
Yes. The questions and the measurement history come along. The switch is one call.
Can my agency use the tool for its clients?
Yes. The measurement system has a way for agencies that measure several clients. Details in the measurement system area.
Do you also implement if I only bought the tool?
Yes, as individual building blocks or as a project – we discuss that in the intro call.