AI visibility for restaurants and hotels
The question "where can I eat well tonight?" increasingly goes to an AI system rather than a search engine. The answer names two or three places. There is no second page.
The ones named describe their kitchen, the occasion and the setting as text: what is served, what it suits, whether groups work, whether there is outdoor seating. Review portals carry a lot of weight – often more than the venue’s own site.
The typical hospitality website, by contrast, offers mood photography and a menu as a PDF. A model reads neither. So exactly the information guests ask about is missing.
How customers actually ask
Question types from our own measurement series, reworded generically – company, place and product names removed.
- „Where can I eat well nearby tonight?"
- „Which restaurant has room for larger groups?"
- „Where can I get good vegetarian or vegan food?"
- „Which place is still open this evening?"
- „Where can I sit outside?"
- „Which restaurant suits a business dinner?"
- „Where can I go without a reservation?"
- „Which hotel has a restaurant for guests?"
- „Who offers catering for a company party?"
- „Which place is accessible with a pram?"
What is usually missing
- Menu only as a PDF
The single most common obstacle. Dishes, ingredients and prices inside a PDF are invisible to a language model. The same menu as text makes the venue findable for dish questions.
- The occasion is never stated
Business dinner, family celebration, quick lunch: guests ask by occasion, not by cuisine. "Traditional cooking" alone drops you out of those questions.
- Hours and booking unclear
"Open today", "a table at short notice": without reliable hours and a clear way to book, recommending you is risky for the model – so it names somewhere else.
- Portals define the picture
When your own site offers little, models fall back on review portals. There stands what others wrote – often out of date.
How we work with you
- Where do you stand today?
We ask four AI systems about providers in your field – without naming you.
- Building blocks for your site
Structured data, llms.txt, citable content. The fastest route when the substance is there.
- Rework your existing site
We rebuild the site so AI systems can read and cite it.
- A new website
If the site no longer carries you, we rebuild it.
- Ongoing support
Weekly measurement and follow-up – without repetition any change is just a claim.
Questions
- We are always full anyway. Do we need this?
- Then it is not about more guests but the right ones – and about accuracy. If AI systems describe your place, the hours and menu otherwise come from portals, often outdated.
- Do we need to collect reviews?
- Reviews help, but do not generate them. Fabricated reviews are unlawful. What matters more is that your kitchen, occasion and hours are readable on your own site.
- Our menu changes weekly. Is it worth it?
- Yes – especially then. A changing menu is a freshness signal models respond to. It only has to appear as text, not as an image.
- What does it cost?
- Scope and starting point differ a lot, so we discuss the price in a first call. The GEO check beforehand is free and shows within seconds whether AI systems may read your site at all.
Regions where this sector is strong
Where do you stand in hospitality?
The GEO check takes seconds and costs nothing. For the full picture we measure four AI systems against the questions above.